POSSIBILITIES

Push messaging is a very direct media. If you use your website or your app and segment your messages, you are able to achieve:

  • Increased sales
  • Greater customer insight
  • Greater loyalty

AppCamp helps you to take optimal advantage of your options. We partner with professional suppliers, so that we are able to take charge of both the technical and creative elements of your marketing.

Segmentation

AppCamp’s segmentation is based on four main categories:

Timetabled segmentation

Push messages can be transmitted at certain times. The correct time context will serve to amplify your campaign message many times over.

Examples:
- Events: "Doors open in 1 hour!"
- Webshop: "We are having a sale for our VIP customers for the next two hours!"
- Betting: "Denmark v. Hungary starts in 5 minutes!"

TIMETABLED SEGMENTATION

Needs-based segmentation

A simple but effective way of focusing your marketing: You ask the user what he or she is interested in and when he or she wants to hear from you.

We design a push communiqué, which users activate or deactivate, as required.

Example:
The easiest way to do this is by preparing a simple PUSH module transmission, which allows the user to “cross off” in accordance with his or her requirements.

NEEDS-BASED SEGMENTATION

Behavioural segmentation

Push messages can be transmitted in relation to how the website or your app will be used.

Examples:
- A user has checked out a specific product in a webshop several times. He or she is sent an offer.
- A user has clicked multiple times on a theatre performance in an event-app. He or she is sent a link to purchase tickets.

BEHAVIOURAL SEGMENTATION

Locally-determined segmentation

Push messages can be sent out in specific geographical areas, where users are more likely to be receptive to the message.

Examples:
- Bar: “Half-price beers just round the corner!”
- Candy store: “Chocolate bars in just 500 meters!”

LOCALLY-DETERMINED SEGMENTATION

Call to Action

Push messages do not always contain a direct CTA. Here, you can see various types of messages, almost all of which will activate your customers.

Service messages

These do not have fields to click. Typically used for purely informative purposes, but can also be used (for example) to send a discount code for a later purchase in the webshop.

Click and open the website or the app

Clicking the push-message opens the website or the app in a particular place every time, such as the front page. Used, for example, in messages about a new special offer pamphlet. We are also able to “deep-link" to a specific site in the website or the app, such as a specific page in the special offers pamphlet.

Click to landing page

The push message points to a particular campaign page in the website or the app. It can be updated independently of the rest of the app, so there is no need to upload new versions to the the App Store.

Click to external URL

The push-message directs to campaign pages external to the website or the app: competitions, videos etc.

Click to purchase in webshop

PUSH messages linking to webshop purchases can mean a lot of revenue. The possibilities for increased sales are numerous, the most obvious including messages about pre-sales or remainder sales of special collections that are exclusive to app-users.

Click to ”Voucher” (coupon)

Push messages are an excellent way of drawing customer traffic to your store. Apple and Google have both developed standardised coupon systems which allow you to send a link to a pre-installed application. For example, Apple Passbook is an app where you can save coupons that can be redeemed against purchases in stores, concert tickets etc.